Sam
Coons
Copywriter
Deau's - "Leave Your Heels At The Door" campaign
A campaign for a chain of "women's bars".
TV Spot
A woman comes home from work and throws down her bag and keys. She reaches up into her shirt, unhooks her bra, and pulls it out from under her shirt. As she throws the bra to the side she throws her head back and lets out an exaggerated "AAAAHH".
The scene freezes mid-AAH.
Female Narrator:
"We can't let you do EVERYTHING here that you would do at home to relax. But we'll do our best."
Cut to logo.
Female Narrator:
"Deau's Bar & Lounge. Leave your heels at the door."
OOH
Street Marketing
Street reps will hand out free drink vouchers and a pair of free Deau's slippers. If women feel so inclined, they can leave their work shoes at the "shoe check" upon entering the bar and wear the slippers instead.
Social Media
Deau's social media accounts should focus less on posting the features of their service and more on posting an attitude.
Radio Spot
SFX: Subtle lounge ambiance
Female Narrator: Refusing service to anyone for whatever reason can be, to put it lightly, pretty dicy territory.
So no, we at Deau’s Bar & Lounge can’t say that all of those macho bros aren’t allowed.
But we CAN make it a place they wouldn’t be caught dead in.
Ladies, welcome to Deau’s Bar & Lounge. You can leave your heels at the door.